Naturally one would expect that the birth of a baby third in line to the throne is likely to be mentioned on the news, but the over-the-top coverage has gone beyond farcical. The Telegraph for over a week has been running "a live update" segment on its front page in anticipation coupled with a webcam that has shown nothing but a brickwall for days on end - as shown above. Revealingly it was one of its most read articles.
Given that the process of birth ("process" the word used by Nicholas Witchell) means that there isn't a lot news to report until the baby has been born has left broadcasters labouring the same points over and over again to fill the time.
A point inadvertently demonstrated by the BBC one o'clock news today. The conversation went something like this:
- Nicholas Witchell: "We know Kate Middleton has gone into labour but I can't give you any more news until the baby is born and announced at Buckingham Palace".
- BBC Reporter; "Ok, we'll go over to our reporter at Buckingham Palace where they're waiting for news. What can you tell us?"
- Reporter at Buckingham Palace: "Well, we're waiting for the news to be officially announced...