Friday, 13 November 2015

EU Referendum: Blogging Matters

Recently we have made some minor housekeeping adjustments to the blog, and there are some more changes to make. Added to the side column is a contact form where I'm happy to take questions or offer advice to any reader who wishes to start out as being a blogger as part of the campaign to remove ourselves from the EU.

We have made changes to the blogroll where I'm more than happy to included any blogs I've inadvertently missed out. Just let me know via the comments or by the contact form. Some videos which are no longer relevant to a referendum campaign have also been removed.

With the thus far disappointing nature of both the Vote Leave Ltd and efforts, both of whom are attempting to "own" the referendum with sometimes crass and puerile stunts. A referendum has to be won by the people, not "owned" by a leader.

It therefore looks like UK exit from the EU will have to increasingly rely on those who use the internet outside Westminster. Here then independent blogging can be but one tool in this fight. Using this medium we can build communities and use blogging to brief in plain sight.

While not having the prestige of the legacy media and sometimes not the numbers it can seem that blogging has a limited effect in terms of publicity. But as bloggers we can make a huge difference. With this we are reminded of the "CiggyBusters" campaign in 2010 for example where Medway Council took fright after complaints by an internet campaign not least by the now defunct blogger Corrugated Soundbite.

We also see how effective a bloggers' campaign was against Open Europe which prompted Open Europe's Mats Persson to write a deceitful article in the pro-EU Daily Telegraph in response. In addition we see how the video campaign 10:10, No Pressure by Franny Armstrong fell apart quickly when faced with bloggers and the power of the internet.

Here we're minded to think of Rochester Castle which is pictured above. One of the interesting features of Rochester castle which can be seen in the picture is one of the towers is round while others (the other three) are square.

The reason is the consequence of the 1215 siege by King John during the Baron wars. The round south east tower was initially square like the others. During the siege the south east tower was undermined destroying the foundations of the tower which was supported by wooden props.

These props were then burnt with pig fat causing the tunnel to collapse and subsequently the tower. When the tower was rebuilt castle defensive technology had moved on resulting in it being built round rather than square.

In this sense blogging is a means of undermining the castle of lies, with a relatively small but very effective team.We can take down the castle walls by tunneling underneath.

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