A record 19 million viewers watched Joe McElderry win X-Factor last Sunday and 10 million voted, earning ITV an estimated £18million.
Inevitability, after the celebrations have subsided slightly, there has followed the usual nonsense of suggesting whether this format is a way getting the electorate interested in politics (personally I thought the expenses scandal did a rather good job of that on its own).
So why wasn't it a success?
Well the winner was a taxi driver, and a convicted fraudster, called Rodney Hylton-Potts, with his “cabbie’s manifesto” which included policies such as:
- the mandatory castration of paedophiles,
- the repeal of the human rights act,
- a massive prison-building scheme and
- an immigration deportation programme to reduce Britain’s population by 20m –
and various other policies which put him right in BNP territory, even the Sun described him as a “swivel-eyed right-wing lunatic”.
The format was swiftly dropped.