Tuesday 5 January 2010

More Patronising Nonsense

As part of Labour's election campaign, the Government aims to micromanage the nation's eating habits by; introducing more red tape requiring restaurants to label foods described by the Government as unhealthy, regulating the size of snacks such as crisps and chocolates, and telling private companies how to sell their goods abolishing BOGOF deals on food.

As is usual with this government, though, they're all measures that have been announced before - the goverment leading by example it seems in recycling.

A couple of passages though are laughable:
The use of "best before" dates and "sell by" dates will also be sidelined to stop people throwing away edible food in favour of a "use by" label that refers to when food is no longer safe to eat.
I wonder how they will get away with that one, considering these labels are required under EU law; Directive 2000/13/EC?

And then (my emphasis):
Hilary Benn, the Environment Secretary, who is due to announce the new strategy at the Oxford Farming Conference, said the UK could be a "food superpower" in the next ten years by revolutionising farming and food manufacturing.
Presumably Benn has not heard of the CAP which is detrimental to UK farmers. The rest of the article is then sprinkled with phrases - no doubt designed to motivate us - linked to WWII:
The first major food strategy to be published since World War Two establishes a new "Healthy Food Code of Practice"
And
Vegetable patches will be springing up around schools and hospitals as a result of a scheme inspired by the Dig for Victory campaign during the Second World war that saw thousands of acres of land brought into production for food.
WWII of course being the conflict where the UK had to defend herself against European invasion. Seriously it is impossible to make this stuff up.

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