Yet again it appears that a corporation has underestimated the power of the blogosphere, here's an update from Richard:
"Hi RichardWhoops, I can smell the burning of rubber as O2 engages that reverse gear rapidly. As always, the question is, why does it have to take this sort of effort before companies' listen to their customers?
When we joined this campaign, we were not aware of the contents of the video. But as soon as we came to know about the video, we've withdrawn our support from that campaign. I'm sorry as I know it may have hurt our customers emotionally but O2 didn't did this intentionally. As I belong to a online customer service team, I won't be able to talk much about this matter.
O2 Customer Service"
Update: A demonstration of 'right hand doesn't know its left hand' it seems from O2 in the latest update. The formal position from O2 is more supportive of 10:10. However as Richard rightly points out this makes them more isolated. Surely they can't maintain that position much longer?
Update II: I'm not an O2 customer but my wife is, so she has sent the following complaint. Let's see how we get on:
Dear Sirs,Update: My wife has a response:
Account Number: ********
As a loyal O2 customer of around 12 years, I was greatly disturbed by a recent video released by the 10:10 group - a campaign movement which tries to encourage a 10% reduction in personal emissions. Whilst I welcome any moves to encourage more efficient use of energy, my reaction on first seeing this video was of profound shock. The core message was particularly nasty – go green or your children die.
I’m sure you will appreciate therefore that I was disappointed to discover that O2 is listed on the 10:10 website as a sponsor. No doubt in light of that, you will appreciate my concerns that customers money is being used to fund what is in effect a counterproductive and deeply unpleasant film which leaves nothing to the imagination in the ‘killing’ of children.
Please can you confirm that you will disassociate yourself from this film, and the 10:10 campaign, as soon as possible.
I'm sorry about the video and we have taken your feedback very seriously.
We were unaware of the effect this video would cause our patrons around the world. It was made for the good intention of supporting climate change and pollution. This video was removed by 10:10 and a written apology was made public.
I'm once again sorry. If there's anything else I can help with, get back to us or click on the link below:
O2 Customer Service
Telefonica O2 UK limited, Registered in England No 1743099. Registered
Office: 260 Bath Road, Slough, Berkshire SL14DX.